Introducing Judy Lane

Judy Lane is a dynamic, bold, and visionary leader who is best known by her colleagues, clients and peers as a passionate force to be reckoned with. She is a rainmaker, a creative strategist and is passionate about people, causes and transforming the world, looking outside the box, and finding creative solutions to business growth challenges.

Judy Lane assists clients with developing, communicating, executing, and sustaining corporate strategic initiatives. She is a seasoned executive whose portfolio demonstrates her capacity to perform in a multitude of different situations, cultures and operational challenges. She is both a creative thinker and an influential collaborator.

Judy has built businesses, orchestrated regional, national and global campaigns and business initiatives, created brands, developed market share, structured valuable relationships and negotiated profitable partnerships.

As an Executive Consultant, Judy is a specialist who is focused on branding strategy formulation, tactical implementation and project management. As
such, she expands your executive team, giving you the freedom to focus on your own unique talents and expertise.

As a Change Agent, Judy is highly qualified to facilitate and empower visionary leaders to seek out new and creative approaches to complex strategic challenges and issues, as well as to facilitate communication between teams, team members and stakeholders.

As an Expert Practitioner, Judy plans, develops, directs and implements marketing, communications and public relations campaigns — both external and internal, at the strategic, creative and tactical levels.

Key Accomplishments

  • Executive Consultant to a global education entreprise. Managed regional staff and field operations units of over 50 leaders and 200 volunteers. Budget responsibility including cash flow forecasting and development of key revenue strategies. Managed cross-functional teams including Human Resources, Legal, Accounting, Facilities Management, Marketing, Public Affairs and Program Development/Delivery. Revitalized communications and branding initiatives, transformed marketing methodologies and communication strategies. Successfully wrote, proposed and managed major funding initiatives. Led turn-around in two operating regions from a 4-year running loss to a 10% annual increase in revenue for three years running. Launched key initiatives in Mexico, Australia, Canada and Latin America.

  • Revitalized a 100+ year old fraternal life insurance organization serving 29,000 members in 13 states. Rebranded company, transformed marketing methodologies and communication strategies, and reorganized executive team. In 5 years, the company went from $50 million to more than $100 million in assets, increased single premium income by 67% and turned around member loss to member increase.

  • Responsible for developing corporate strategy, and for implementation of an integrated marketing and sales plan for a $60 million privately-held corporation, reporting directly to the President and CEO. Generated more than $20 million in new business presentation opportunities within 1 year.

  • Created million dollar co-marketing relationships for Dun & Bradstreet to support the roll-out of a national product/service campaign targeting small businesses in the U.S. Partners included IBM, Bank of America, Pitney Bowes, Avis, MBNA Bank and national business associations.

  • Founded a not-for-profit educational foundation and created branding strategy that resulted in successful funding on a first-year basis with corporate resource partners IBM, American Airlines, Smith Barney, Met Life, Levi Strauss, NationsBank, Dun & Bradstreet and Avis.

  • Created and managed alliance partnerships to gather data, share information and pool resources with a national network of media, corporations, education, government, industry and public policy “think-tanks.”

  • Created and produced a “National Summit on Hispanic Women in Business in America” in Washington, D.C., with more than 300 delegates participating, as well as members of Congress, federal agencies and representatives of the White House.

  • Executive Director of The Public Affairs Group, a Washington, D.C., public affairs firm. Created and developed leadership programs on behalf of more than eight million women in America.

  • Created affinity marketing relationships and funding partnerships with AT&T, MCI, American Airlines, Avis, Airfone, Ameritech, Mastercard, KPMG Peat Marwick, Smith Barney, Dun & Bradstreet, Bank of America and NASDAQ. Liaison between key members of Congress, Small Business Administration, Department of Commerce & Community Affairs, and the White House Office of Women’s Business Ownership.

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